How do you make a podcast that everybody loves listening to? The trick is simple, focus on your audio content, ensure optimal audio clarity and be where people care to look. And always remember garbage in garbage out!
Select your topics carefully!
There is no pint in discussing about the flavour of the season if you are going to sound shallow or ill-informed. Instead of focussing on what’s hot, choose topics that you have knowledge of. Sounding insincere will bore your audience and make them tune out.
Public memory is short. Stream episodes regularly to stay in circulation! Sporadic podcasts is the main reason why people unsubscribe a podcast. Drawing a schedule and sticking to it, come hell or high water, is the first step towards becoming a professional podcaster.
Don’t bounce off the walls!
A lot many podcasters make the mistake of sounding over enthusiastic. Unfortunately, the enthusiasm doesn’t rub off on viewers. Being OTT can be a big turn off. Practice voice modulation and know how you sound before going on air.
Hit the social networking sites!
Being in a popular podcast directory like iTunes does help. But to attract more listeners you need to market with a vengeance. Share your podcasts on social networking sites. Conduct a poll and invite people to rate your podcast. And remember to have a transcript of your podcast as it makes sharing a lot easy!
Invite somebody else to share the stage with you!
Break away from monotony by inviting the local rock band, neighbourhood author or even another popular podcaster to add that dash of spice! Conduct interviews, have interesting conversations and have call ins to make your podcasts more engaging.